{"id":716,"date":"2021-10-22T14:52:07","date_gmt":"2021-10-22T13:52:07","guid":{"rendered":"https:\/\/www.spyke.be\/spyke-campus\/"},"modified":"2023-02-22T11:57:43","modified_gmt":"2023-02-22T10:57:43","slug":"spyke-campus","status":"publish","type":"page","link":"https:\/\/www.spyke.be\/fr\/spyke-campus\/","title":{"rendered":"SPYKE campus"},"content":{"rendered":"
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SPYKE Campus<\/h1>\n

Vous trouverez ici toutes les infos sur notre campus interne : les conseils et astuces<\/a> que nous partageons sur notre blog, nos podcasts<\/a> qui traitent en profondeur diff\u00e9rentes th\u00e9matiques, les livres<\/a> que nous publions et les formations<\/a> que nous organisons pour transmettre nos connaissances.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Conseils et astuces<\/h2>\n<\/div>\n<\/div><\/div>
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Le marketing de contenu journalistique, bien plus que des articles<\/h2>\r\n

Wout Ectors \u2014 18\/06\/2026<\/h5>\r\n

Chez SPYKE, le marketing de contenu journalistique ne se r\u00e9sume pas \u00e0 r\u00e9diger des articles. Il se d\u00e9cline dans une grande diversit\u00e9 de formats et apporte surtout une vraie valeur ajout\u00e9e en amont de la production : dans la r\u00e9flexion, le questionnement, la strat\u00e9gie. Car le marketing de contenu journalistique est bien plus qu\u2019un savoir-faire \u00e9ditorial : c\u2019est une approche globale du contenu. <\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>

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11 enseignements tir\u00e9s de notre GEO Workshop<\/h2>\r\n

Wout Ectors \u2014 10\/06\/2026<\/h5>\r\n

En mai, le strat\u00e8ge IA Joris Roebben, l\u2019architecte de contenu Chris Van Gils, le sp\u00e9cialiste SEO Jo Vankerckhoven et notre coll\u00e8gue Bart Lombaerts ont mis leur expertise en commun le temps d\u2019une session consacr\u00e9e au Generative Engine Optimization (GEO). R\u00e9sultat\u2009: une trentaine de participants repartis avec les id\u00e9es plus claires, mais surtout avec l\u2019envie de passer \u00e0 l\u2019action.<\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n \r\n \r\n

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GEO : un ph\u00e9nom\u00e8ne qui appelle une feuille de route<\/h2>\r\n

Wout Ectors \u2014 04\/06\/2026<\/h5>\r\n

L\u2019optimisation pour les moteurs g\u00e9n\u00e9ratifs, ou Generative Engine Optimization (GEO), suscite un r\u00e9el int\u00e9r\u00eat parmi les content marketers. C\u2019est une excellente nouvelle ! \u00c0 l\u2019heure o\u00f9 les habitudes et les r\u00e9sultats de recherche sont profond\u00e9ment transform\u00e9s par l\u2019IA, les marques doivent s\u2019adapter pour rester pertinentes, visibles, trouvables\u2026 et appr\u00e9ci\u00e9es.<\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n \r\n \r\n

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Ce que Taylor Swift apprend aux marketers sur le GEO<\/h2>\r\n

Bart Lombaert \u2014 01\/04\/2026<\/h5>\r\n

Les Large Language Models (LLM) transforment nos recherches en ligne \u2013 et cette \u00e9volution exige une approche strat\u00e9gique profond\u00e9ment diff\u00e9rente, bien au-del\u00e0 du simple maniement de mots-cl\u00e9s. Voil\u00e0 la th\u00e8se d\u00e9fendue par Bart Lombaerts, Head of Content, et son confr\u00e8re Chris Van Gils de ContentMoon, lors d’une session \u00e0 la FEB. Et de citer Taylor Swift comme exemple inspirant.<\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div> <\/div>\r\n\r\n

\r\n Plus de conseils et astuces<\/a>\r\n <\/p>\r\n<\/div><\/div><\/div><\/div>

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Podcasts<\/h2>\n<\/div>\n<\/div><\/div>
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1,5 Meter Sessions<\/h3>\r\n

Pendant la crise du coronavirus, nous avons conjugu\u00e9s nos forces avec l\u2019agence de radio et de musique Studio Helsinki pour inspirer le monde du marketing \u00e0 l\u2019aide d\u2019une s\u00e9rie de podcasts consacr\u00e9s aux cons\u00e9quences \u00e0 court et \u00e0 long terme de la pand\u00e9mie.<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div><\/div><\/div><\/div>

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Livres<\/h2>\n<\/div>\n<\/div><\/div>
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\r\n \"Do\r\n <\/div>\r\n
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Novembre 2023<\/h5>\r\n

Do Tell<\/h3>\r\n

Pas \u00e0 pas vers une histoire de durabilit\u00e9 forte<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

\r\n \"Meaningful\r\n <\/div>\r\n
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D\u00e9cembre 2018<\/h5>\r\n

Meaningful marketing<\/h3>\r\n

La r\u00e9ponse au divorce entre la marque et le consommateur<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

\r\n \"Dit\r\n <\/div>\r\n
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Octobre 2020<\/h5>\r\n

Dit is content marketing<\/h3>\r\n

Comment d\u00e9velopper vos activit\u00e9s gr\u00e2ce \u00e0 des contenus de qualit\u00e9<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

\r\n \"Content\r\n <\/div>\r\n
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Novembre 2016<\/h5>\r\n

Content marketing \u2013 van marketeer tot uitgever<\/h3>\r\n

Van marketeer tot uitgever<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div><\/div><\/div><\/div>

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Documentaire<\/h2>\n<\/div>\n<\/div><\/div>
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\r\n \"The\r\n <\/div>\r\n
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The Decade of Action<\/h3>\r\n \n

Ce documentaire, co-produit par Bart Lombaerts, a pour ambition d\u2019encourager les entreprises \u00e0 assumer leurs responsabilit\u00e9s en vue de garantir la viabilit\u00e9 de notre plan\u00e8te. Des personnalit\u00e9s de premier plan comme Paul Polman (ancien CEO d\u2019Unilever), Ilham Kadri (Solvay) et Ryan Gellart (Patagonia) y d\u00e9voilent leur vision d\u2019un avenir durable.<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div><\/div><\/div><\/div>

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Formations<\/h2>\n<\/div>\n<\/div><\/div>
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Du SEO au GEO : la recherche \u00e0 l\u2019\u00e8re de l\u2019IA<\/h3>\r\n

Au cours de ce workshop, vous d\u00e9couvrirez ce que cette \u00e9volution implique pour vos contenus, \u00e0 l\u2019aide d\u2019un plan d\u2019action clair et d\u2019outils concrets pour vous guider<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

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7 \u00e9tapes pour un marketing de contenu r\u00e9ussi<\/h3>\r\n

Bart fait le tour de la question dans une formation qui pose les bases pour ceux qui veulent se lancer dans la discipline. <\/p>\n <\/div>\r\n <\/a>\r\n \r\n

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Comment am\u00e9liorer vos contenus en adoptant une approche journalistique ?<\/h3>\r\n

Cette formation ne se concentre pas uniquement sur le r\u00f4le crucial que le journalisme peut jouer, mais aussi sur la mani\u00e8re de l\u2019int\u00e9grer concr\u00e8tement dans les activit\u00e9s de la marque.<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

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La force de la publicit\u00e9 native<\/h3>\r\n

Cependant, il existe un certain nombre d\u2019\u00e9cueils \u00e0 \u00e9viter pour garantir le succ\u00e8s. Cette formation vous aidera \u00e0 op\u00e9rer les bons choix.<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n\r\n

\r\n Toutes les formations<\/a>\r\n<\/p>\r\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-716","page","type-page","status-publish","hentry"],"yoast_head":"\nSPYKE campus - Spyke<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez tout le contenu que SPYKE cr\u00e9e lui-m\u00eame. 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