{"id":716,"date":"2021-10-22T14:52:07","date_gmt":"2021-10-22T13:52:07","guid":{"rendered":"https:\/\/www.spyke.be\/spyke-campus\/"},"modified":"2023-02-22T11:57:43","modified_gmt":"2023-02-22T10:57:43","slug":"spyke-campus","status":"publish","type":"page","link":"https:\/\/www.spyke.be\/fr\/spyke-campus\/","title":{"rendered":"SPYKE campus"},"content":{"rendered":"
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SPYKE Campus<\/h1>\n

Vous trouverez ici toutes les infos sur notre campus interne : les conseils et astuces<\/a> que nous partageons sur notre blog, nos podcasts<\/a> qui traitent en profondeur diff\u00e9rentes th\u00e9matiques, les livres<\/a> que nous publions et les formations<\/a> que nous organisons pour transmettre nos connaissances.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Conseils et astuces<\/h2>\n<\/div>\n<\/div><\/div>
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Ce que Taylor Swift apprend aux marketers sur GEO<\/h2>\r\n

Bart Lombaert \u2014 01\/04\/2026<\/h5>\r\n

Les Large Language Models (LLM) transforment nos recherches en ligne \u2013 et cette \u00e9volution exige une approche strat\u00e9gique profond\u00e9ment diff\u00e9rente, bien au-del\u00e0 du simple maniement de mots-cl\u00e9s. Voil\u00e0 la th\u00e8se d\u00e9fendue par Bart Lombaerts, Head of Content, et son confr\u00e8re Chris Van Gils de ContentMoon, lors d’une session \u00e0 la FEB. Et de citer Taylor Swift comme exemple inspirant.<\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>

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Peut-on cr\u00e9er du bon contenu uniquement avec l\u2019IA\u2009?<\/h2>\r\n

Wout Ectors \u2014 19\/03\/2026<\/h5>\r\n

C\u2019est la question que nous avons pos\u00e9e, via un sondage LinkedIn, aux meilleurs content marketers du pays. La tendance est nette\u2009: non, probablement pas. Une vision que nous partageons \u2013 et que nous souhaitons \u00e9tayer.<\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n \r\n \r\n

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Branding en 2026 : des p\u00e2tissiers avis\u00e9s qui fa\u00e7onnent la marque avec le content marketing<\/h2>\r\n

Wout Ectors \u2014 03\/03\/2026<\/h5>\r\n

Pendant longtemps, le content marketing n\u2019a constitu\u00e9 que la simple base du g\u00e2teau \u00e0 la cr\u00e8me qu\u2019\u00e9tait la publicit\u00e9. Les p\u00e2tissiers consacraient certes beaucoup d\u2019attention au branding, mais au prix d\u2019investissements cons\u00e9quents dans des spots inoubliables. Aujourd\u2019hui, la donne a chang\u00e9. \u00c0 mesure que la publicit\u00e9 \u00e9volue vers le performance marketing, les plans de contenu intelligents deviennent un levier essentiel de construction de la marque. Le content marketing s\u2019impose ainsi comme l\u2019ingr\u00e9dient principal, les campagnes publicitaires n\u2019\u00e9tant plus que les fraises en garniture. <\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n \r\n \r\n

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La recherche z\u00e9ro-clic : comment moins de recherches cr\u00e9ent une \u00e9norme opportunit\u00e9<\/h2>\r\n

Wout Ectors \u2014 26\/06\/2025<\/h5>\r\n

Vous l\u2019aurez sans doute d\u00e9j\u00e0 remarqu\u00e9 : les Google AI Overviews ont d\u00e9barqu\u00e9 en Belgique. En haut de la liste habituelle des pages Web, vous voyez d\u00e9sormais appara\u00eetre une synth\u00e8se g\u00e9n\u00e9r\u00e9e par l\u2019IA. Il ne s\u2019agit pas d\u2019une innovation isol\u00e9e, mais d\u2019une nouvelle phase d\u2019une tendance claire vers la recherche sans clic. L\u2019impact sur le marketing de contenu est important. Tr\u00e8s important.<\/p>\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div> <\/div>\r\n\r\n

\r\n Plus de conseils et astuces<\/a>\r\n <\/p>\r\n<\/div><\/div><\/div><\/div>

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Podcasts<\/h2>\n<\/div>\n<\/div><\/div>
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\r\n \"1,5\r\n <\/div>\r\n
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1,5 Meter Sessions<\/h3>\r\n

Pendant la crise du coronavirus, nous avons conjugu\u00e9s nos forces avec l\u2019agence de radio et de musique Studio Helsinki pour inspirer le monde du marketing \u00e0 l\u2019aide d\u2019une s\u00e9rie de podcasts consacr\u00e9s aux cons\u00e9quences \u00e0 court et \u00e0 long terme de la pand\u00e9mie.<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div><\/div><\/div><\/div>

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Livres<\/h2>\n<\/div>\n<\/div><\/div>
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\r\n \"Do\r\n <\/div>\r\n
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Novembre 2023<\/h5>\r\n

Do Tell<\/h3>\r\n

Pas \u00e0 pas vers une histoire de durabilit\u00e9 forte<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

\r\n \"Meaningful\r\n <\/div>\r\n
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D\u00e9cembre 2018<\/h5>\r\n

Meaningful marketing<\/h3>\r\n

La r\u00e9ponse au divorce entre la marque et le consommateur<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

\r\n \"Dit\r\n <\/div>\r\n
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Octobre 2020<\/h5>\r\n

Dit is content marketing<\/h3>\r\n

Comment d\u00e9velopper vos activit\u00e9s gr\u00e2ce \u00e0 des contenus de qualit\u00e9<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

\r\n \"Content\r\n <\/div>\r\n
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Novembre 2016<\/h5>\r\n

Content marketing \u2013 van marketeer tot uitgever<\/h3>\r\n

Van marketeer tot uitgever<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div><\/div><\/div><\/div>

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Documentaire<\/h2>\n<\/div>\n<\/div><\/div>
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\r\n \"The\r\n <\/div>\r\n
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The Decade of Action<\/h3>\r\n \n

Ce documentaire, co-produit par Bart Lombaerts, a pour ambition d\u2019encourager les entreprises \u00e0 assumer leurs responsabilit\u00e9s en vue de garantir la viabilit\u00e9 de notre plan\u00e8te. Des personnalit\u00e9s de premier plan comme Paul Polman (ancien CEO d\u2019Unilever), Ilham Kadri (Solvay) et Ryan Gellart (Patagonia) y d\u00e9voilent leur vision d\u2019un avenir durable.<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div><\/div><\/div><\/div>

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Formations<\/h2>\n<\/div>\n<\/div><\/div>
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7 \u00e9tapes pour un marketing de contenu r\u00e9ussi<\/h3>\r\n

Bart et Wouter font le tour de la question dans une formation qui pose les bases pour ceux qui veulent se lancer dans la discipline. <\/p>\n <\/div>\r\n <\/a>\r\n \r\n

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Comment am\u00e9liorer vos contenus en adoptant une approche journalistique ?<\/h3>\r\n

Cette formation ne se concentre pas uniquement sur le r\u00f4le crucial que le journalisme peut jouer, mais aussi sur la mani\u00e8re de l\u2019int\u00e9grer concr\u00e8tement dans les activit\u00e9s de la marque.<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

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La force de la publicit\u00e9 native<\/h3>\r\n

Cependant, il existe un certain nombre d\u2019\u00e9cueils \u00e0 \u00e9viter pour garantir le succ\u00e8s. Cette formation vous aidera \u00e0 op\u00e9rer les bons choix.<\/p>\n <\/div>\r\n <\/a>\r\n \r\n

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Le marketing de contenu en contexte B2B<\/h3>\r\n

Cette formation se focalise sur les particularit\u00e9s du content marketing pratiqu\u00e9 dans un contexte B2B. Avec une foule d\u2019exemples concrets.<\/p>\n <\/div>\r\n <\/a>\r\n <\/div>\r\n\r\n

\r\n Toutes les formations<\/a>\r\n<\/p>\r\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-716","page","type-page","status-publish","hentry"],"yoast_head":"\nSPYKE campus - Spyke<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez tout le contenu que SPYKE cr\u00e9e lui-m\u00eame. 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